Health care is changing.
We want to be at the forefront of it.

Innovation is moving at a breakneck pace. At the same time, health care costs are rising. Together, they make this a big moment for our industry.


What’s driving the need for change in health care?

People deserve and want better, more affordable health care.

Right now, care is too fragmented, uncoordinated, expensive and at different levels of quality. To add to that, retailers outside health care are raising everyone’s expectations for value, convenience and a good customer experience.


We’re being paid differently and less for the care we provide.

Payments from commercial and government payers aren’t keeping up with what it actually costs us to deliver care. So far, how to contain those costs is still being debated. But more payers are starting to look at reimbursements based on our ability to keep people healthy or improve their health.

A need to operate in both fee-for-service and value-based care models.

For years, we’ve been paid based on the number of visits, tests and procedures we perform (fee-for-service model). In a value-based care model, we’re paid 
to deliver better outcomes at a more affordable cost, which will mean investing in things that help people avoid visits to a hospital. For the foreseeable future, we’ll need to perform in both models.


Allina Health has much to offer, but we’re confusing to navigate.

Allina Health has a unique advantage in our marketplace—we can provide a full spectrum of care in a widespread geographic region. We have a large number of services all with unique names and brands. As a result, our current and potential customers do not fully realize the breadth of what is available to them.

We need to package and market our services 
in ways that our customers understand. We’re piloting this approach with MOVE, a program built around services that help people move better.

Explore MOVE

Where people receive care is changing.

Care is shifting from hospitals to outpatient care sites. More and more, people are turning to newer convenient and online care options. For the customer, these new options help keep the cost of care down, while making it easier for them to get care when and where they need it.


Health happens outside of health care.

It’s estimated that 80 percent of what impacts a person’s health happens outside our walls. But things like behavior, socioeconomic conditions and 
other factors are very difficult for health care providers to address. If we’re going to be responsible for keeping populations of people healthy, it’s important that we explore new ideas for outreach and partnerships—ones that support healthier lifestyles, interventions and health education.

The faces of our competitors are changing.

Big box retailers, retail pharmacies and other new players are entering the convenience and urgent care markets. Specialties like orthopedics and birth centers are marketing themselves as convenient, easy-to-access care. And, online care options are rapidly multiplying.

To compete, we must look closely at where, when and how we offer care. We have to make pricing more transparent and more competitive than ever before.